LivingSocial, the US social commerce site offering city-based group-buy deals, announced today that it has secured $25 million Series B round of venture funding led by U.S. Venture Partners, with Grotech Ventures and Steve Case’s Revolution, LLC participating. With 85 million followers, and present in 13 US cities, LivingSocial is a city-based Group-Buy site that [...]
Here’s our social commerce presentation, “International Trends in Social Commerce” given at last week’s e-commerce conference in Germany. We cover the 7 trends in social commerce that we think are on the rise. Let us know what you think, and if you’d like a copy – please email us – socialcommerce@syzygy.de. International Trends in Social [...]
Leading advertising trade magazine, Adage, has just published an article on social commerce – focusing on Facebook e-commerce. Forget e-commerce, f-commerce is here. The article is archived below, but here are our top takeouts; The jury is still out on whether social media can drive sales – but one thing is clear: Sales are starting to [...]
Any lingering doubts as to whether the future of Facebook for brands is e-commerce can be put to rest. P&G have just trialled a Facebook store for their new Pampers Cruisers line of diapers – selling out of 1000 packs @ $9.99 in under an hour. Product seeding is one of the most popular and [...]
Sometimes the simplest social commerce solutions are the best. In social commerce, simple means simply adding customer testimonials and content to a website to make it more compelling and persuasive (adding customer content adds “source credibility” to communication). HSBC’s online bank, First Direct, is doing this – in realtime – harnessing the power of the [...]
