Archive for March, 2010

Threadless is 10: Learnings from an Innovative Social Commerce Business Model

Mar 31, 2010 5 Comments by Paul Marsden

If you were to invest $100,000 of your own hard earned cash in a social commerce site or technology, where would you invest? Sure, private sale clubs and group buy sites/technologies are the hot trends right now.  But what about the established ratings and reviews industry, responsible for so many popular sites and enhanced e-commerce sales?  Or [...]

Trends Read more

Dell – The Future of E-tailing is Social Commerce

Mar 24, 2010 6 Comments by Paul Marsden

Today, Dell outlined the future of it’s e-tail strategy – social commerce.  In an interview with New Media Age (subscription wall, but archived below) Manish Mehta, global VP of online at Dell, said Dell planned to roll out social shopping tools on its site in 2011, allowing people to shop together in real time on [...]

Market News Read more

Tuangou, Hot Social Commerce Trend from China: GroupBuy + FlashMob = Fun

Mar 23, 2010 2 Comments by Paul Marsden

It works like this.  You want to buy something from a local store – a car, a luxury fashion item, gadget or gizmo.  So you tap your social and local networks online for others wanting the same thing and you organize a flash-mob; you agree to turn up at the poor unsuspecting store en-masse at [...]

Insights, Trends Read more

Sony £1M Deal Feed on Twitter – 5 Insights & Lessons

Mar 19, 2010 3 Comments by Paul Marsden

It’s interesting and mildly ironic that the biggest buzz coming out of the recent ‘Social Media for Brand Building‘ conference hosted in London is Sony’s acknowledgement that it has netted over a £1M Vaio sales in a proof-of-concept test of using social media as a direct sales channel. However, like Dell with its $6.5M+ ‘Deal [...]

Insights, Market News Read more

Social Commerce Software Price Guide…

Mar 17, 2010 2 Comments

So what’s the cost of deploying social commerce? Wondrous Forrester report out by Sucharita Mulpuru, listing 17 social commerce tools, how they are being used and, critically, what they cost.  ATG have posted the Forrester TechRadar Social Commerce Q1 2010 Report for free download here – but excerpted below are Forrester’s estimated costs for 15 social [...]

Read more

Social Shopping Test: +15% sales +50% average order value

Mar 12, 2010 8 Comments

DecisionStep, purveyors of fine social shopping toolbars to brands such as Mattel as Charlotte Russe have just released ROI data for their ShopTogether toolbar. Working with German cosmetics brand, Hautbalance Naturkosmetik, specialist in natural and organic cosmetics, DecisionStep implemented their ShopTogether toolbar on the brand’s e-commerce site.  The result: 15% increase in sales and 50% increase in average [...]

Read more

$25m Funding for More Group-Buy Action…

Mar 11, 2010 No Comments

LivingSocial, the US social commerce site offering city-based group-buy deals, announced today that it has secured $25 million Series B round of venture funding led by U.S. Venture Partners, with Grotech Ventures and Steve Case’s Revolution, LLC participating. With 85 million followers, and present in 13 US cities, LivingSocial is a city-based Group-Buy site that [...]

Read more

International Trends in Social Commerce: Presentation

Mar 07, 2010 1 Comment

Here’s our social commerce presentation, “International Trends in Social Commerce” given at last week’s e-commerce conference in Germany. We cover the 7 trends in social commerce that we think are on the rise. Let us know what you think, and if you’d like a copy – please email us – socialcommerce@syzygy.de. International Trends in Social [...]

Read more

Adage on Social Commerce: F-Commerce is here…

Mar 03, 2010 6 Comments

Leading advertising trade magazine, Adage, has just published an article on social commerce – focusing on Facebook e-commerce.  Forget e-commerce, f-commerce is here. The article is archived below, but here are our top takeouts; The jury is still out on whether social media can drive sales – but  one thing is clear: Sales are starting to [...]

Read more

P&G Facebook Store = 1000 Transactions/Hour

Mar 03, 2010 3 Comments

Any lingering doubts as to whether the future of Facebook for brands is e-commerce can be put to rest.  P&G have just trialled a Facebook store for their new Pampers Cruisers line of diapers – selling out of 1000 packs @ $9.99 in under an hour. Product seeding is one of the most popular and [...]

Read more