If you were to invest $100,000 of your own hard earned cash in a social commerce site or technology, where would you invest? Sure, private sale clubs and group buy sites/technologies are the hot trends right now. But what about the established ratings and reviews industry, responsible for so many popular sites and enhanced e-commerce sales? Or [...]
Today, Dell outlined the future of it’s e-tail strategy – social commerce. In an interview with New Media Age (subscription wall, but archived below) Manish Mehta, global VP of online at Dell, said Dell planned to roll out social shopping tools on its site in 2011, allowing people to shop together in real time on [...]
It works like this. You want to buy something from a local store – a car, a luxury fashion item, gadget or gizmo. So you tap your social and local networks online for others wanting the same thing and you organize a flash-mob; you agree to turn up at the poor unsuspecting store en-masse at [...]
It’s interesting and mildly ironic that the biggest buzz coming out of the recent ‘Social Media for Brand Building‘ conference hosted in London is Sony’s acknowledgement that it has netted over a £1M Vaio sales in a proof-of-concept test of using social media as a direct sales channel. However, like Dell with its $6.5M+ ‘Deal [...]
So what’s the cost of deploying social commerce? Wondrous Forrester report out by Sucharita Mulpuru, listing 17 social commerce tools, how they are being used and, critically, what they cost. ATG have posted the Forrester TechRadar Social Commerce Q1 2010 Report for free download here – but excerpted below are Forrester’s estimated costs for 15 social [...]
DecisionStep, purveyors of fine social shopping toolbars to brands such as Mattel as Charlotte Russe have just released ROI data for their ShopTogether toolbar. Working with German cosmetics brand, Hautbalance Naturkosmetik, specialist in natural and organic cosmetics, DecisionStep implemented their ShopTogether toolbar on the brand’s e-commerce site. The result: 15% increase in sales and 50% increase in average [...]
