A new article arguing that 2010 is the year of social commerce – this time from MediaPost (archived below). The article by John Jackson from DecisionStep suggests that whilst many brands have set up news feeds on Twitter and Facebook – many brands and online businesses have yet to enable social interaction directly on their sites [...]
Whilst everybody was buzzing about the launch of Google Buzz last week, Apple was granted a US patent on an social shopping solution designed to improve the online shopping experience (patent and images archived below, discussed here (Patently Apple) and here (Read Write Web). Patent 7,660,749 describes how online shoppers would be able to “see” [...]
Here’s a download link to our just-published article on Social Commerce in Marketing Magazine (UK’s leading trade journal). Entitled “Social Commerce – A New Age of Enlightenment‘, the short article contrasts social media marketing with social commerce, and discusses Mattel’s social commerce initiative (DecisionStep), the ambitions of P&G and the implications of Facebook Connect. Any [...]
Digital marketing magazine, ClickZ today launched a new regular column on social commerce, penned by Sam Decker, thought leader and best practice practitioner in social commerce from Bazaarvoice. The first column entitled Social Commerce 101: Leverage Word of Mouth to Boost Sales, sums up the value proposition of social commerce. It’s also in line with IBM’s [...]
Dell, poster child for social commerce, offers a useful 8-step Social Media Guide for businesses (click here for our archived version combining the eight steps into a single downloadable PDF (2MB)). Dell’s social media guide is introductory, broader than social commerce and has a small business focus. But it’s a worthwhile read for big brands [...]
A useful 3 minute video summarizing the rationale for social commerce from Good Magazine that focuses on customer reviews and social shopping (advice from friends). Bottom line – it’s all about transparency.
