Archive for February, 2010

Social Media Stats Cheat Sheet 2010

Feb 04, 2010 2 Comments

Here’s an updated cheat sheet of headline statistics for social media in 2010, courtesy of Jake Hird, senior research analyst over at Econsultancy – access to their full report on social media stats is here (members only). Certainly confirms that social media is popular media.  If Drucker’s famed truism is indeed true; “the purpose of business is [...]

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The Beauty of Social Commerce | Interview with E.L.F's CMO Ted Rubin

Feb 02, 2010 1 Comment

Here’s the video and our top takeouts from today’s interview at Social Media Week with Ted Rubin, CMO of cosmetics company – and self-declared social commerce brand –  E.L.F – entitled “The Beauty of Social Commerce.” For us, the big takeout is the idea that the real value of social media is in customer service and [...]

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Is Your Social Media Investment SMART?

Feb 02, 2010 No Comments

Interesting post on Social Media ROI over at Mashable by Brian Solis, principal at new media agency FutureWorks, and author of the upcoming book, Engage. Brian takes agencies and brands to task for offering social media as a cure-all Dr Pangloss solution, sometimes without a clear focus on the specific problem (objective) that the social [...]

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ThisNext Buys Stylehive's Celebrity Star Dust

Feb 01, 2010 1 Comment

Social Shopping portal ThisNext has just snapped up rival StyleHive, a few days after securing $1.2m funding.  The celebrity fashion-led StyleHive could add some Glitterati fun to the functional but dry style of ThisNext – increasing it’s aspirational appeal. The deal may allow ThisNext/StyleHive (subsumed under a new holding entity, CurateMedia) to become a more [...]

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