In case you missed it, here’s the BBC documentary on network science – Six Degrees of Separation – with a replication of Milgram’s small world experiment. Nice summary of the ‘Human Web’ that connects everybody to everybody by six conversations; the mathematical rationale behind social commerce. Bottom line: social networks + e-commerce = global potential.
With customer-get-customer powered Private Sale Event sites like Gilt and Vente-Privee becoming ever more popular social commerce solutions, it’s of note that the enterprise edition of Magento e-commerce platform offers Private Sale Event functionality out of the box (Portero run this software). Here’s Alexander Ringsdorff of Visions (Magento e-commerce solutions) with a useful walkthrough of the Magento Private Sales Event module [...]
Interesting presentation on social commerce from Matt Moog of reviews site Viewpoints and of “triple bottom line of social commerce” fame (the triple bottom line being 1) Sales and Traffic, 2) Actionable Customer Insight, 3) Customer Loyalty and Advocacy). Matt argues that four web trends (dominance of search, growth of social web, influence of [e-]commerce and the disruption [...]
Here’s the latest report (holiday season 2009) by Resource Interactive on how brands are deploying social commerce (and other innovative e-commerce solutions) in the real world. The report covers American Eagle, Anthropologie, Charlotte Russe, Gap, Net-a-Porter, Zappos, Apple, Amazon, Macy’s, Nordstrom, JCPenney, Sears, Walmart, Sephora, and Wisteria. Technologies covered include Facebook Connect, Facebook apps, Social networking invitations with various incentives, Sharing buttons anywhere [...]
Social Commerce solution provider DecisionStep has published a new white paper: The Case for Real-Time Social Shopping, that reports survey results supporting the case for deploying real-time social shopping solutions. Top Takeouts Consumers trust friends, family members and peers more than advertising, expert reviews and bloggers; Consumers rely on advice from family and friends more as [...]
Useful post over at Bazaarvoice by Meghan Meehan, summarizing Nationwide Insurance‘s 4 point strategy for getting management buy-in for deploying social commerce (associated webinar). If a 4-point strategy sounds like too much, focus on one key point (point 3) say Nationwide; Demonstrate business value by linking social commerce to clear business objectives. Reinforce importance of participating in [...]
