Archives

In case you missed it, here’s the BBC documentary on network science – Six Degrees of Separation – with a replication of Milgram’s small world experiment.  Nice summary of the ‘Human Web’ that connects everybody to everybody by six conversations; the mathematical rationale behind social [...]

Interesting presentation on social commerce from Matt Moog of reviews site Viewpoints and of “triple bottom line of social commerce” fame (the triple bottom line being 1) Sales and Traffic, 2) Actionable Customer Insight, 3) Customer Loyalty and Advocacy). Matt argues that four web trends (dominance [...]

Here’s the latest report (holiday season 2009) by Resource Interactive on how brands are deploying social commerce (and other innovative e-commerce solutions) in the real world. The report covers American Eagle, Anthropologie, Charlotte Russe, Gap, Net-a-Porter, Zappos, Apple, Amazon, Macy’s, Nordstrom,  JCPenney, Sears, Walmart, Sephora, and Wisteria. Technologies covered include Facebook Connect, [...]

Social Commerce solution provider DecisionStep has published a new white paper: The Case for Real-Time Social Shopping, that reports survey results supporting the case for deploying real-time social shopping solutions. Top Takeouts Consumers trust friends, family members and peers more than advertising, expert reviews and bloggers; [...]

Useful post over at Bazaarvoice by Meghan Meehan, summarizing Nationwide Insurance‘s 4 point strategy for getting management buy-in for deploying social commerce (associated webinar).  If a 4-point strategy sounds like too much, focus on one key point (point 3) say Nationwide; Demonstrate business value by linking social [...]

At Syzygy*, we’ve been working hard putting together a new white paper on Social Commerce.  It will be available in English and German from Syzygy’s Facebook store – here. UPDATE download the white paper for free here. Entitled ‘Social Commerce: Monetizing Social Media‘, the whitepaper provides [...]

As ClickZ start a new column on social commerce, e-commerce software giant ATG have started their own series of social commerce articles.  The first (archived below), by Bill Zujewski, answers the familiar question – what is social commerce?  ATG’s answer: “Social Commerce is about customers [...]

A new presentation on social commerce by Greg Pouy of Nurun – When e-commerce goes social… (in French).  Greg appears enthusiastic about Foursquare emerging as a future social commerce solution (social couponing). The presentation covers Coke Social Profiler FB Campaign, Google Friend Connect, Google Social Search, Charlotte Russe ShopTogether (DecisionStep), [...]