Investment is pouring into social commerce, the fusion of social media with e-commerce: Over $90m in the last sixty days… Social Shopping site ThisNext has raised a further $1.2m funding (total funding just under $9m) (Jan 29, 2010) Social Shopping site (Group Buy), BuyWithMe has raised $5.5 million funding (Jan 21, 2010) Social Shopping site (Group [...]
The Economist’s journal Intelligent Life has published an interesting article (archived below) on social commerce (focusing on user ratings and reviews), by Booker Prize shortlist author Linda Grant. Our top takeouts/thoughts: User ratings and reviews turn a dry catalogue shopping experience into an interactive and engaging Pop Idol (X-Factor in UK) experience – allowing people [...]
So it’s still January which means we are still allowed to talk about trends for the coming year. Shiv Singh, VP Social Media at Publicis-Razorfish, author of Social Media Marketing, and along with Jeremiah Owyang one of the smartest brains in this space, has just published his 5 top trends for Social Media Influence Marketing in 2010. [...]
YouTube launched its new interface today. And, shock-horror – it has ditched user ratings, a core component of social media and social commerce. You can ‘heart’ stuff and you can ‘bury’ stuff – but you can no longer rate stuff. The death of ratings on YouTube is important for social commerce because YouTube is the [...]
So Time Inc, subsidiary of Time Warner and publisher of InStyle magazine has purchased Stylefeeder, the social shopping portal. Smart. Two reasons. First, the widely forecast demise of dead tree media is accelerating – as the grim newspaper deathwatch site shows. Next week, Apple will deliver the final poison pill. Stylefeeder will future-proof Time’s InStyle magazine [...]
The breadth of social commerce solutions available combined with their fast evolving nature can make starting out with social commerce daunting. And with most businesses engaged with social commerce at an early experimental phase, running tests to establish what works for them, there is no established formula for social commerce success. However, it is possible [...]
Just incase anyone was wondering if Facebook was serious about transforming itself into a social commerce platform, the world’s favourite social networking platform is on a recruitment drive to recruit a team of Payment Operations Strategists and Analysts (more here): “Facebook Payment Operations is a brand-new team that ensures, monitors, and reports on all money [...]
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