Interesting post by David Armano over at Harvard Business Publishing, on six near term 2010 trends in social media (it’s that time of year again) 1. Social media begins to look less social (more emphasis on filtering out than connecting in) 2. Corporations look to scale (bigger initiatives – think Twelpforce) 3. Social business becomes [...]

A new ad agency, Victors & Spoils, has just launched – an open outsourcing/crowdsourcing/cloudsourcing platform that will run open outsourcing prize contests to generate marketing creative.   No indication yet as to whether Victor and Spoils will be an e-commerce site – selling marketing solutions directly online to marketing buyers as per Crowdspring, or if it will use social [...]

So you need to justify social media marketing investment?  According to econsultancy, it’s still all about the big “E” – Engagement, and the good folks have listed 35 engagement metrics for you, to choose from/creatively combine and show what a big engaging bang you’ll get from your social media marketing buck. Hmm. Let’s remind ourselves [...]