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Wishpot Plug'n'Profit Social Commerce Service
Wishpot, the social bookmarking site that does universal wishlists and gift registries, is launching Wishpot Social Commerce, a new service allowing retailers and publishers to integrate Wishpot features directly into their websites. Wishpot Social Syndication for Product Feeds will enable retailers to merchandise their products on [...]
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7 Reasons to do Social Commerce, 7 Tips for doing it Right
More from Allurent‘s CTO Fumi Matsumoto in the Ecommerce Times on social commerce in 2010, offering 7 reasons to do social commerce, and 7 tips for doing it right (Allurent software powers Reebok’s and Charlotte Russe’s foray into social commerce, (nb. Allurent defines social commerce narrowly as extending [...]
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Honk for Social Recommendations
We’re enjoying Honk, a Pandora for cars that does car recommendations based on your personality and interests (as well as age, gender, and lifestage) – and allows you to solicit opinion from your Twitter or Facebook contacts. And it gives listings and local prices too… Mashable [...]
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Best Buy Charm Offensive on Facebook
Best Buy are continuing to trailblaze in the world of social commerce, establishing themselves in a big way in Facebook with a Best Buy store, gift ideas app and more. The “Shop + Share” storefront is slick, and allows you to browse all of Best [...]
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The Future of Social Shopping / 3 + 4 Emerging Trends
Inspired post by John Bell on the evolution of social shopping over at the Digital Influence Mapping Project. In addition to the standard social shopping fare of soliciting friends opinions, reviewing ratings or reviews by strangers or friends, group buying, finding endorsements from friends or ‘strangers with expertise’, wish lists [...]
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The Mass Media Break-Up and Social Commerce Make-Up
Are your customers divorcing you? We’ve just been watching this short and snappy “Break Up” video again by the folks at Microsoft advertising. Consumers are divorcing brands on the grounds of bad behavior – i.e. not giving them a voice on your website, and instead [...]
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Business Week on Social Commerce / Top Takeouts
Business Week recently ran a special edition on “How We Buy” with two articles on social commerce covering reviews (Amazon) and retailing on/with social networks (Facebook Connect). Top takeouts below, and full articles archived for reference. Top Takeouts The Internet has become the world’s greatest [...]
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Bazaarvoice Report on Participatory Marketing / Speed Summary
Customer Reviews Software specialist Bazaarvoice has just published a useful report on the emotional power of participatory media “Participation Chains Connect Customers to Your Brand”. The report is noteworthy because it goes beyond the usual formula; reviews = utility = sales. Instead, Sam Decker and [...]
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6 Tough Questions on Social Media Answered
Erik Qualmann, author of Socialnomics, answers tough questions on social media in an interview with IDuniversity. Speed summary (and our take) of the top six questions and answers here. Q1: Isn’t Social Media just for kids? A: The evidence doesn’t support this view – only [...]
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Social Media Policy Template / Employee Guidelines
Vignette (recently acquired by Open Text) has published a useful review of social media tools for organisations, which we’ve summarised in another post. In the report, Vignette included their own employee guidelines for social media guidelines, which are clear, practical and commendable. So if you’re thinking [...]
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