Wishpot, the social bookmarking site that does universal wishlists and gift registries, is launching Wishpot Social Commerce, a new service allowing retailers and publishers to integrate Wishpot features directly into their websites. Wishpot Social Syndication for Product Feeds will enable retailers to merchandise their products on social networking sites, increasing the ROI of social media marketing [...]

More from Allurent‘s CTO Fumi Matsumoto in the Ecommerce Times on social commerce in 2010, offering 7 reasons to do social commerce, and 7 tips for doing it right (Allurent software powers Reebok’s and Charlotte Russe’s foray into social commerce, (nb. Allurent defines social commerce narrowly as extending online shopping beyond e-commerce sites to social destinations – what [...]

We’re enjoying Honk, a Pandora for cars that does car recommendations based on your personality and interests (as well as age, gender, and lifestage) – and allows you to solicit opinion from your Twitter or Facebook contacts.  And it gives listings and local prices too… Mashable cover Honk here, and yes it’s all a bit beta [...]

Inspired post by John Bell on the evolution of social shopping over at the Digital Influence Mapping Project. In addition to the standard social shopping fare of soliciting friends opinions, reviewing ratings or reviews by strangers or friends, group buying, finding endorsements from friends or ‘strangers with expertise’, wish lists and registries, affiliate sales networks (e.g. Amazon) and relevant recommendations (e.g. [...]

Are your customers divorcing you? We’ve just been watching this short and snappy “Break Up” video again by the folks at Microsoft advertising. Consumers are divorcing brands on the grounds of bad behavior – i.e. not giving them a voice on your website, and instead just bashing them around the head with 90s style brochureware [...]