Interesting post by Jim Sterne over at NetImperative on measuring social media. In a nutshell, Jim proposes 5 practical ways to measure social media… Reach (Theoretical – audience linked to you) Reach (Real – audience reading your content) Impact (Pass-on – people talking about your content) Impact (Sentiment – people liking/disliking you/your content) Impact (Key [...]

Useful presentation (that appears to have been “liberated’ and posted to Scribd) on practical and proven solutions for online retailers to get value (awareness, reputation, traffic or sales) out of social media by Ashley Friedlein (Econsultancy.com).  It includes a top 10 checklist for retailers starting out on the social media journey Top ten checklist for retailers starting [...]

From $35 a month, PowerReviews is offering an Express version of it’s social commerce solution. Like its big brother PowerReview Express works as a ‘decision accelerator’ for shoppers on e-commerce sites, giving shoppers confidence to buy by showing customer reviews (and quick scan review summaries).  Does this mark the mainstreaming of social commerce? Before, we had to [...]

Mjedi, a Seattle based social commerce startup has been picked as a finalist at the CTIA Fund Fest this week. Interesting app, you SMS the barcode of an item in a participating store to a special number – and receive a message to your Facebook wall and cell if/when it goes on sale.  Smart inline advertising [...]

Twangü, derived from the Chinese word “tuangou” for team buying, is a GroupBuy social commerce app on Facebook that allows people to shop as a team (and get discounts from vendors bidding for their business). Think Mobshop and Mercata for the Facebook generation. Didn’t work out in those early days – but was that because [...]