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Twangü, derived from the Chinese word “tuangou” for team buying, is a GroupBuy social commerce app on Facebook that allows people to shop as a team (and get discounts from vendors bidding for their business). Think Mobshop and Mercata for the Facebook generation. Didn’t work [...]

So it’s a new spin on social commerce, KangoGift from Cambridge (MA) has just launched a mobile gifting service… Buy a gift online, add the recipients mobile number – and they get a nice surprise by phone – an SMS mobile voucher to pick up [...]

Whitepaper from the leading web metrics agency Coremetrics on social media analytics/metrics. In summary: Social Media Marketing: A growing share of a growing market (share of interactive marketing spend to increase from 2.7% (2009) to 5.6% by 2014 (overall share of interactive marketing as % [...]

Brilliant viral (below) – Bazaarvoice do George Michael. You’ve gotta love the guys at this social commerce outfit. Bazaarvoice walk the social talk to promote themselves and their social commerce conference(s). Better than brochureware… Watch the viral and I challenge you not to want to [...]

An interesting article in the McKinsey Quarterly on Marketing in Web 2.0 (social web). Bottom line, the social web is a SEO tool to drive traffic to your website (good example of GSK’s Ally). Article archived here. McKinsey also continues to champion the idea that [...]

Nice post from Olivia Hayes over at Ignite Social Media, musing on the potential for PowerReview‘s soon-to-be-launched social commerce tool called BrandConnect- a white label customer reviews tool that allows merchants and brands to a) collect structured customer reviews and selectively publish those it wishes [...]

Reading through the 2009 PowerReviews Social Media study with 117 online retailers*, it seems that Facebook and Customer Reviews are respectively the most popular and most effective social media tools for e-commerce. 86% of online retailers now have a Facebook page,65% have a twitter feed, [...]