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Top line findings from a social commerce survey of 1,000 frequent US online shoppers in August 2009 by the e-tailing group and Ripple6, a provider of social media services to online retailers. Key Findings – Social Commerce: Conversations Among Consumers Survey 1. Shoppers are Social [...]

At the recent LIFT social commerce conference in Georgia, Eric T. Bradlow, co-director of the University of Pennsylvania’s Wharton Interactive Media Initiative, presented top ten myths of social media. It’s a super back-pocket list for any marketer thinking of investing in social media – and [...]

I’ve been thinking about Atrinsic (the digital advertising and marketing services provider) and its recent purchase of Shopit, the social commerce company that lets buyers and sellers complete simple transactions on social networking sites. Strategically, this purchase could be a smart move for Atrinsic, if [...]

Leading UK high street shoe retailer Barratts is rolling out social commerce functionality across it’s six websites (Barratts.co.uk, Pricelessshoes.co.uk, minibarratts.co.uk, petitfeet.co.uk, bigshoeboutique.co.uk and discountshoestore.co.uk). Online shoppers can read customer reviews, and rate and review their own purchases, courtesy of Bazaarvoice – Barratt’s social commerce solution [...]

More evidence that Facebook is transforming itself into a social commerce platform.  Nimbit, specialists in direct-to-fan music marketing has just launched MyStore storefront for Facebook. Nimbit MyStore allows musicians, managers, and labels to sell and market music, merchandise and eTickets directly from the artist’s Facebook [...]

How do you measure social media? Well, we’re a big fan of ROI, measuring social media by it’s impact on your P&L – costs cut or profits generated.  Econsultancy has compiled a fuller list, including non-ROI performance indicators… Traffic Generated Interaction Increased (comments made on [...]

Interesting post by Jim Sterne over at NetImperative on measuring social media. In a nutshell, Jim proposes 5 practical ways to measure social media… Reach (Theoretical – audience linked to you) Reach (Real – audience reading your content) Impact (Pass-on – people talking about your [...]

Useful presentation (that appears to have been “liberated’ and posted to Scribd) on practical and proven solutions for online retailers to get value (awareness, reputation, traffic or sales) out of social media by Ashley Friedlein (Econsultancy.com).  It includes a top 10 checklist for retailers starting out on [...]

From $35 a month, PowerReviews is offering an Express version of it’s social commerce solution. Like its big brother PowerReview Express works as a ‘decision accelerator’ for shoppers on e-commerce sites, giving shoppers confidence to buy by showing customer reviews (and quick scan review summaries).  Does this [...]

Mjedi, a Seattle based social commerce startup has been picked as a finalist at the CTIA Fund Fest this week. Interesting app, you SMS the barcode of an item in a participating store to a special number – and receive a message to your Facebook wall [...]