Pierre Raiman over at the Sherpad social commerce blog has posted an article on Vuitton’s choice of Facebook for streaming it’s fashion show – resulting in a big bump in sign ups to Vuitton’s art of travel Facebook page (run as a ‘Flog’ – Facebook blog). It’s good to see luxury brands, previously laggards in [...]

Interesting article (archived below) from AdAge on the ongoing evolution of Facebook from social networking platform to social commerce platform. Right now, if brands want to sell on Facebook, they can create a shopping widget, set up a Facebook storefront or add to Facebook’s gift store that takes Facebook Credits (PayPal for Facebook).  But Alvenda, [...]

Google Wave, incase you’ve been on another planet, is the next generation email service from Google – a new personal communication and collaboration tool that fuses email, instant messaging and multimedia content into conversation threads called “waves”. With Wave, Google is not only attempting to do nothing less than restructure the Web around conversation threads, [...]

You may have seen Gary Haye’s live “Social Media Count” widget (below) that counts posts, blogs, uploads made since you access a page.  Really makes social media come aLive… Might not a Social Commerce version of this – a live “Social Commerce Count” – be a useful tool for helping prospects/clients understand social commerce?  A [...]

So, according to the recent Forrester report by Jeremiah Owyang on the Future of the Social Web, the future of the social web is in fact social commerce.  What I found interesting about this research is the idea that social commerce will be as much about innovation as it is about shopping. Forrester break up the [...]

Douglas MacMillan over at BusinessWeek asks the question “Does social media sway online shopping?”  and used a recent MyYearbook survey of 45K users to answer the question. The results – 17% of respondents said they had posted information about something they wanted to buy as a status message or on their profile page so they [...]

So customer reviews shift stock – that much we know.  But how do you get customers to do reviews?  As a market researcher, I know only too well the challenge of getting customers to feedback on anything at all: less than 2% of the adult population (in the UK) willingly participate in research – they’ve just [...]

Another day, another top 10 list, but this one is really useful, so I’ve summarized and annotated.  A thoughtful top 10 list of top social media tools for online retailers by Linda Bustos from Get Elastic, the e-commerce blog from ElasticPath.  Top of Linda’s list, in order of impact, are customer reviews – the elixir of social [...]

The Financial Times ran an interesting article on social commerce recently (archived below for reference). Top takeouts; Value of social commerce (qua user reviews) is not just sales – but also a valued source of direct customer feedback for retailers and manufacturers Social commerce is the business application of social media of choice because it delivers [...]

The 2009 Internet Retailer Top 500 Guide lists PowerReviews and Bazaarvoice as the top customer reviews service providers for US e-commerce sites. BizRate, part of Shopzilla Inc (who recently partnered with PowerReviews to distribute PowerReviews’ product review solutions in Europe), is cited as the 3rd player in the market.  Data was gathered by Internet Retailer [...]