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Interesting article (archived below) from AdAge on the ongoing evolution of Facebook from social networking platform to social commerce platform. Right now, if brands want to sell on Facebook, they can create a shopping widget, set up a Facebook storefront or add to Facebook’s gift [...]

Google Wave, incase you’ve been on another planet, is the next generation email service from Google – a new personal communication and collaboration tool that fuses email, instant messaging and multimedia content into conversation threads called “waves”. With Wave, Google is not only attempting to [...]

You may have seen Gary Haye’s live “Social Media Count” widget (below) that counts posts, blogs, uploads made since you access a page.  Really makes social media come aLive… Might not a Social Commerce version of this – a live “Social Commerce Count” – be [...]

So, according to the recent Forrester report by Jeremiah Owyang on the Future of the Social Web, the future of the social web is in fact social commerce.  What I found interesting about this research is the idea that social commerce will be as much about [...]

Douglas MacMillan over at BusinessWeek asks the question “Does social media sway online shopping?”  and used a recent MyYearbook survey of 45K users to answer the question. The results – 17% of respondents said they had posted information about something they wanted to buy as [...]

So customer reviews shift stock – that much we know.  But how do you get customers to do reviews?  As a market researcher, I know only too well the challenge of getting customers to feedback on anything at all: less than 2% of the adult population [...]

Another day, another top 10 list, but this one is really useful, so I’ve summarized and annotated.  A thoughtful top 10 list of top social media tools for online retailers by Linda Bustos from Get Elastic, the e-commerce blog from ElasticPath.  Top of Linda’s list, in order [...]

The Financial Times ran an interesting article on social commerce recently (archived below for reference). Top takeouts; Value of social commerce (qua user reviews) is not just sales – but also a valued source of direct customer feedback for retailers and manufacturers Social commerce is the [...]

The 2009 Internet Retailer Top 500 Guide lists PowerReviews and Bazaarvoice as the top customer reviews service providers for US e-commerce sites. BizRate, part of Shopzilla Inc (who recently partnered with PowerReviews to distribute PowerReviews’ product review solutions in Europe), is cited as the 3rd [...]