Archives

Monthly Archive for: ‘October, 2009’

  • Directory of Private Shopping/Sample Sale Clubs

    On the back of Vente-Privée’s commercial success, a number of invitation-only Private Shopping Clubs have been popping up around the globe selling designer and luxury goods (typically end of season, overstock, and sample sale) online at discount prices and powered by a customer-get-customer referral model… Here’s an [...]

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  • Top Social Shopping Sites by Traffic

    A year old, but still useful: A table from socialmediatrader.com, on top social shopping (qua product reviews) sites.  The article notes that whilst small, social shopping site traffic jumped 477% last year (2008).  Tribesmart.com and pronto.com (price comparison) were added in comments.   Table data was [...]

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  • Plurchase / Augmented Reality for Online Shoppers

    Shopping can be a very social activity; in fact it’s the favorite social activity for teens.  So why does social shopping (co-browsing, wishlists, group-buying…) online have such a chequered history? Remember Smackshopping, Microsoft’s $50m social shopping venture (Deal of the Day Dutch Auctions)?  Deadpool.  Or Group [...]

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  • letsbuyit.com goes social commerce

    The ants are back! In 2001 letsbuyit.com, a sucessful shopping platform, had to declare bankruptcy spectacularly. Now it is back with a new business concept: a mixture of social shopping and price comparison. Users can exchange opinions about products and retailers and provide advise to [...]

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  • Private Shopping Clubs / Jewels in the Social Commerce Crown?

    So I’ve been reviewing the social commerce landscape for the last month – customer reviews, deal feeds, shopping widgets, social shopping…  But there is one social commerce application I’ve yet to cover, and it’s is perhaps the biggest, the private shopping club – with the [...]

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  • Woot Should Become a Review Store

    I’m enjoying Woot, the popular Group Buy social commerce store – with a bit of attitude.  Woot sells one just product a day at a deep discount – and lets shoppers discuss that item.  It started out as an employee-store / market-testing store for an [...]

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  • What is Social Shopping? Nice Video from Fluid Social

    Nice video introduction to social shopping from Fluid, promoting their slick “Fluid Social” social shopping (aka co-browsing) tool that works with Facebook Connect and does what Fluid are calling “Friend-Based Merchandising” (TM).  As used by JanSport, Vans and Lucky Brand Jeans. [kml_flashembed publishmethod="static" fversion="8.0.0" movie="http://www.fluid.com/demos/v5/fluidSocial_demo.swf" [...]

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  • Adidas Goes Groupon

    Nice new Groupon (group coupon) app from Adidas at FreeStripes. Simpler than Dell’s Swarm Groupon/Group Buy app and all the better for it. Share your coupon with 5 people and get a free pair of sneakers. (Click to enlarge).

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  • Wall Street Journal on Social Commerce

    Article (archived below) from Wall Street Journal about social shopping tools that use Facebook Connect to allow shoppers to shop together online. Mentions TurnTo and Fluid’s Fluid Social as two services providers helping brands off social shopping experiences via Facebook Connect.  Sees such social shopping [...]

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  • More FT Coverage of Social Commerce

    Another recent article in the Financial Times on social commerce (archived below for reference), talking about the rise Facebook storefronts and twitter deal feeds.  The article reports that Alvenda will be launching 20 more Facebook storefronts in the next couple of months. With the announcement [...]

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