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Fruugo, the social shopping European marketplace has received lifeline funding, estimated at €1m, Techcrunch reports. Fruugo is a Finnish startup and  a strange beast; it’s like a mini-Amazon for European countries without Amazon – offering cross border (European) purchases, a multi-lingual interface and social shopping (shared [...]

You have to hand it to Best Buy, they are trail blazing in the social media space. A Social Suggestion Board over at Best Buy IdeaX, a Twitter powered pre-sales and customer support service over at Twelpforce, and now a social commerce web app, Giftag, a [...]

What is “social commerce?”  A helpful 45 second video primer from they guys over at Powered (below). The best bit?  ”Social commerce is better for brands than social networking because social networking is about people connecting with people and at best brands are inserting themselves [...]

Barbie may have fat ankles (“cankles“), according to boot maker Christian Leboutin, and be scheduled for imminent plastic surgery (literally) so she can fit into the latest Louboutins, but that has not stopped Mattel from launching a new social commerce site that allows co-browsing (ShopTogether by [...]

Referral (customer-get-customer) programs are probably nearly as old as word of mouth itself, but they are still the simplest and most effective solution to leveraging word of mouth – the most powerful marketing channel out there. As someone who has been involved with word of [...]

I believe the future of social commerce will be mobile.  Soon we’ll see the emergence of  location-based apps that do crowdsourced deal aggregation and collaborative filtering to deliver compelling shopping recommendations in the field. One step towards this future is JustBought.it, a location-based social shopping app (iPhone) [...]

Another sign of the mainstreaming of social commerce.  Magento, the popular open-source (with commercial option) ecommerce web platform (Nespresso, 3M, Samsung, Lenovo) has launched a Facebook Connect extension ($99) to enable social shopping – allowing people to get advice from people they know, rather than strangers. [...]

Stylefeeder is a social shopping site that works like a personal shopping assistant, picking out personal recommendations for clothes, shoes, jewellery and accessories based on stuff you like, and the stuff people with similar taste profiles to you like.  Think of it as Netflix Cinematch or [...]

With the number of social commerce software vendors multiplying, here’s an evolving directory of social commerce software and vendors. Know any more ? Comment below or use the contact form to send us details (name of software, vendor, and software function), and we’ll add it [...]