Fruugo, the social shopping European marketplace has received lifeline funding, estimated at €1m, Techcrunch reports. Fruugo is a Finnish startup and  a strange beast; it’s like a mini-Amazon for European countries without Amazon – offering cross border (European) purchases, a multi-lingual interface and social shopping (shared wishlists and shopper stalking follow-that-shopper) functionality.  And it offers a [...]

You have to hand it to Best Buy, they are trail blazing in the social media space. A Social Suggestion Board over at Best Buy IdeaX, a Twitter powered pre-sales and customer support service over at Twelpforce, and now a social commerce web app, Giftag, a universal wishlist that allows you to quickly and easily bookmark [...]

What is “social commerce?”  A helpful 45 second video primer from they guys over at Powered (below). The best bit?  ”Social commerce is better for brands than social networking because social networking is about people connecting with people and at best brands are inserting themselves into that conversation”  Couldn’t agree more. We’d suggest that the [...]

Barbie may have fat ankles (“cankles“), according to boot maker Christian Leboutin, and be scheduled for imminent plastic surgery (literally) so she can fit into the latest Louboutins, but that has not stopped Mattel from launching a new social commerce site that allows co-browsing (ShopTogether by DecisionStep) to boost sales of pre-op Barbie dolls. Objectification debates [...]

Referral (customer-get-customer) programs are probably nearly as old as word of mouth itself, but they are still the simplest and most effective solution to leveraging word of mouth – the most powerful marketing channel out there. As someone who has been involved with word of mouth marketing for years, what I find super interesting about referral [...]